AI search visibility check

The prompts, what to record and how to read the result

The check takes about thirty minutes and needs no tool or subscription. The goal is not a single snapshot but a measurement you repeat every month with the same prompts, because the answers of AI tools change from day to day.

1. Prepare five prompts

Prompts are written the way a buyer asks, not the way a company presents itself. One prompt per service, without your company name.

• “I am looking for a proven supplier of [service] in [region]. Which companies would you recommend and why?”
• “Who manufactures [product] in [country] and who do they work for?”
• “How long does [service] take and what does it cost?”
• “What should I watch out for when choosing a supplier for [service]?”
• One prompt with your company name: “What do you know about [company name]?”

2. Run them in four tools

ChatGPT, Google Gemini, Perplexity and Google (AI Overviews). The same prompt text in each, with no extra explanation.

3. How to read the result

You are not mentioned anywhere

This is not a ranking problem but a sourcing one: there is not enough confirmation about you in the places models read. The first steps are a page that states plainly what you do and for whom, and the same data in directories and trade portals.

You are mentioned, but the detail is wrong

The model picked up an old or someone else's detail. It is corrected by consistency: the same name, the same activity, the same area of work everywhere the company appears.

You are mentioned, but no source from your own site

A sign the site is not written in a form a machine can cite. Answers to concrete questions, structured data and llms.txt all help.

4. Record the month and repeat